Entrepreneur Levi Strauss dressed in jeans the whole planet. These pants are worn in all countries of the world, from the cold north to the hot tropics and African savannas. And really, is there more universal and practical clothing in the world? Each of us used to wear jeans at least once in our life, but we don’t even think about how much of all sorts of things are associated with these world-famous pants.
The prototype of denim appeared on the territory of modern Italy, in the city of Genoa, still half a thousand years ago. From it sewed clothes for seafarers. For a long time, these pants were considered clothing for the countryside, while Hollywood actors wearing them in films did not popularize them, saving them from the “rural reputation”. Denim fabric is called “denim” (English denim). The name comes from Nîmes, a city in France, where this fabric was first produced. In French “from Nimes” – “de Nim”. The first jeans were all indigo, and the paint was made of ash. One medium cotton bale can turn into two hundred pairs of jeans.
According to statistics, in the United States there are on average 7 pairs of jeans per resident. The unofficial birthday of denim is May 20th. True, hardly anyone celebrates this holiday. The name “jeans” came into use only in the middle of the XX century. Before that, they were called differently, most often simply “workwear”. Jeans came to Europe during the Second World War – they were often worn by the US military. In the dismissal, of course, when they had the right not to wear their uniforms.
In total, about 120 billion pairs of classic blue jeans alone have been produced in the world today, and hundreds of thousands of new ones are made every day. And that’s not counting all the other styles and colors. The creator of jeans Levi Strauss never wore them. They were cheap clothes for the working class, and Strauss was a wealthy businessman. Most of the world’s jeans are made in China.
The fashion for ripped jeans appeared only in the XXI century. Prior to that, torn jeans were equal to any other torn clothing, and, accordingly, were not quoted. Some manufacturers process finished pants with stones to achieve a worn effect. The oldest surviving pair of jeans is now almost 120 years old. She was found at the end of the last century in a mine, where it was apparently left by one of the miners. A small pocket in a large pocket on jeans was originally intended not for lighters, as many believe, but for coins. Now it is still sewn only as a tribute to tradition. 9 out of 10 all zippers on jeans are made at the enterprise of the Japanese company YKK. The price of the first jeans issued by Liva Strauss was $ 1 46 cents.
